Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

The chosen answer indicates that the measure reflecting the average product price in retail stores when any merchandising condition was in effect is the promoted price. A promoted price is specifically the price at which products are sold during promotional activities, which can include discounts, special deals, or marketing events intended to stimulate sales. This measure is essential for analysts to understand how promotional strategies affect pricing dynamics and consumer behavior.

In this context, a promoted price takes into account how frequently product prices are reduced or increased during promotional periods, thus providing a more comprehensive understanding of pricing strategies in retail environments. This reflects the real market scenario, as it is more common for prices to fluctuate based on promotional efforts than to remain static.

Other options like non-promoted price refer to standard pricing without promotional influences, average price may not specifically capture the impacts of promotions on price fluctuations, and incremental price tends to focus on additional costs or changes rather than the retail pricing strategy during promotions. Therefore, the promoted price is the most accurate measure reflecting the average product price influenced by merchandising conditions.