Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

The evaluation that is least likely to be done with Point of Sale (POS) data in isolation is the analysis that focuses on fair share versus market gap. This type of analysis requires a broader context than just what is captured at the POS. Fair share analysis examines whether a business's market share is proportional to its share of total category sales in the marketplace. To perform it effectively, one must have access to external data encompassing overall market conditions, competitor sales figures, and broader consumer behavior patterns.

In contrast, the other evaluations listed can be conducted primarily using POS data. For instance, internal promotional sales reviews, same-store sales analyses, and SKU assortment analyses can all leverage the transactional information captured at the point of sale, as they are more focused on historical sales performance, inventory management, and the effectiveness of marketing strategies rather than the external competitive landscape. Thus, while POS data is vital for internal assessments, understanding market dynamics requires supplementary data sources, making the fair share versus market gap analysis less likely to be performed using POS data in isolation.