Certified Professional Category Analyst (CPCA) 2026 – 400 Free Practice Questions to Pass the Exam

The retail channel that typically follows a narrow and shallow assortment strategy is convenience stores. These stores are designed to offer a limited selection of products for quick and easy access, catering primarily to customers' immediate needs.

Convenience stores focus on high-demand, essential items such as snacks, beverages, and household essentials, rather than a broad range of products. This strategy allows them to quickly serve customers looking for quick purchases and is driven by the need for speed and convenience.

In contrast, other retail channels such as mass merchandisers and specialty stores often offer a wider variety of products. Mass merchandisers provide a broad assortment across many categories, while specialty stores concentrate on a specific category but tend to have a deeper assortment within that category. Club stores offer bulk goods and a limited selection of products, typically larger in size, which doesn't align with the narrow and shallow assortment characteristic of convenience stores.