Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

The choice indicating that all merchandising activities affect incremental volume is accurate because incremental volume encompasses any changes in sales performance that can be traced to specific merchandising actions. This includes not only features and displays but also price reductions, promotions, and any other marketing tactics or strategies applied to encourage consumers to purchase more.

Every component of merchandising can alter the purchasing behavior of consumers, thereby impacting sales volume. Features may highlight product benefits, displays can increase product visibility, and price reductions can incentivize purchases. When considered collectively, all these elements contribute to how much additional volume can be generated, particularly in a competitive retail environment.

Understanding that incremental volume is influenced by a wide range of promotional activities allows analysts to optimize merchandising strategies effectively. This holistic view emphasizes the interconnectedness of various merchandising efforts and their cumulative effect on consumer spending.