Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

The correct answer highlights the significant role that product displays play in driving incremental volume. When a product is given prominent placement in retail environments, it can increase visibility and accessibility to consumers, thereby encouraging additional purchases. Displays are often designed to attract the attention of shoppers and can create a sense of urgency or interest around a product, which directly influences sales volume.

While advertising, distribution, and temporary price reductions can also impact sales, they do so through different mechanisms. Advertising works primarily through awareness and brand perception, distribution ensures product availability but does not directly drive impulse purchases, and temporary price reductions create incentives for buying but may not have the same long-term effect on volume as eye-catching displays do. By focusing on displays specifically, this answer emphasizes a direct influence that is critical in retail settings for generating incremental volume.