Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

A "traffic builder" in retail strategy refers to a tactic used to attract a significant number of customers to a store or a specific section within a store. By utilizing low prices to draw in consumers, retailers can increase foot traffic, leading to higher chances of additional sales. When consumers come in for the discounted items, they may also purchase other products, thus boosting overall sales and potentially introducing customers to new items they had not initially intended to buy.

While the other strategies listed, such as increasing shelf visibility, enhancing brand image, or targeting online promotions, are important in their own right, they do not primarily focus on creating immediate customer traffic through price-driven incentives. The essence of a traffic builder is its ability to provide a compelling reason for customers to visit the store, usually through attractive pricing, which can lead to increased sales opportunities beyond the initial offer.