Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

Pricing and promotion are crucial tactics for driving traffic to a store because they directly influence customer perception and purchasing decisions. Competitive pricing attracts budget-conscious consumers, while promotions, such as discounts or special offers, create a sense of urgency and encourage customers to visit the store before the deal ends. This strategy not only brings existing customers back to the store but also attracts new customers who may be enticed by the opportunity to save money.

The other options, while effective in enhancing the shopping experience or encouraging customer engagement, primarily serve as supplementary strategies. Shelving and in-store merchandising focus more on product placement and visual appeal rather than directly impacting traffic. In-store displays can attract attention to specific products but do not inherently drive foot traffic. Similarly, in-store contests might engage customers once they are already present but are less effective at initially bringing them into the store. Overall, pricing and promotions are generally more influential in driving initial traffic compared to the other tactics listed.