Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

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What role do loyalty programs play in changing shopping behaviors?

Encourage higher spending per visit

Loyalty programs are designed to incentivize customers to engage more with a brand, often leading to increased spending per visit. These programs typically reward customers with points, discounts, or other perks based on their purchases, encouraging them to buy more than they might initially plan to in order to maximize their rewards. As customers aim to achieve higher rewards, they are more likely to increase their spending during each shopping visit, effectively enhancing the overall revenue for businesses.

Establishing loyalty through these programs also creates a sense of value and accountability, leading customers to seek opportunities to utilize their rewards. This can influence their decisions regarding what items to purchase and how much to spend, thus significantly changing shopping behaviors in a way that benefits both the customer and the retailer.

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Decrease foot traffic

Reduce brand loyalty

Limit product selection

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