Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

The term SKU stands for Stock Keeping Unit. In the context of product assortment analysis, a SKU is a unique identifier for each distinct product and service that can be purchased. This identifier helps retailers and suppliers track inventory levels, sales, and product variations efficiently. Each SKU allows for precise management of stock, making it easier to monitor performance and optimize assortments based on sales data.

Using SKUs enables businesses to analyze sales trends, manage inventory effectively, and ensure that the right products are in stock at the right times. This precise tracking is crucial for maintaining the efficiency of operations, enabling better forecasting, and enhancing customer satisfaction through the availability of preferred items.

Understanding various SKU attributes, such as size, color, and type, also aids analysts in determining which products perform well in specific categories or settings, allowing for improved assortment decisions. Thus, the concept of SKUs is fundamental to product assortment analysis and inventory management.