Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

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What is a Combined Performance Index (CPI)?

A demographic profile of a sales region's customers

A combination of several metrics regarding a product's impact on a category

The Combined Performance Index (CPI) serves as a comprehensive metric that aggregates multiple indicators related to a product's impact on a category. This index often combines various elements such as sales volume, market share, and growth rates to provide a holistic view of how effectively a product is performing within a given category context. By incorporating several metrics, CPI enables category analysts to assess not just individual product performance but also how it contributes to the overall category's success.

Understanding CPI is crucial for making strategic decisions about product placement, marketing, and inventory management. The other options fail to capture the essence of the CPI; for instance, a demographic profile pertains specifically to customer details and not performance metrics, total sales focus solely on financial figures without incorporating other vital performance metrics, and a chart comparing sales does not provide a single index or measure that synthesizes various performance aspects into one comprehensive figure.

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The total sales of all products in the category

A chart comparing sales of products across regions

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