Certified Professional Category Analyst (CPCA) 2026 – 400 Free Practice Questions to Pass the Exam

The correct choice focuses on understanding the broader market dynamics that could influence business growth opportunities. Total Channel analysis encompasses the overall performance of different retail channels such as grocery and drug stores, allowing businesses to assess consumer spending patterns and preferences across varied environments. By evaluating total channel sales, businesses can identify where growth opportunities lie, as certain channels may be expanding faster than others or might exhibit untapped potential for product categories.

In contrast, assessing just the retailer's sales offers a more limited perspective that does not consider overall market trends or consumer behavior across different outlets. Competitive market sales can provide insights into specific competitors but may not give a full picture of channel performance. Lastly, market sales for certain cities, while valuable, narrow the focus too much on geographical location and ignore broader channel influences that drive growth opportunities. This is why analyzing total channel sales provides a comprehensive view essential for making informed strategic decisions about future business expansion.