Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

The correct answer is that all of the analyses listed contribute to identifying what items to carry by category.

Market gap analysis focuses on understanding the differences between current market offerings and potential opportunities. By analyzing the gaps in the market, retailers can identify categories or products that are underrepresented or missing altogether, allowing them to decide which items to stock to meet consumer demand.

Space to sales ratios measure the efficiency of space utilization in relation to sales generated. By analyzing this ratio, retailers can ascertain which categories yield the highest sales per unit of space, guiding them in decisions about which items to prioritize based on sales performance.

Consumer/shopper decision tree analysis delves into understanding how consumers make purchasing decisions. By mapping out the various pathways that lead consumers to choose certain products over others, retailers can identify trends and preferences, helping them determine which items to carry within each category to align with shopper behavior.

Each of these analyses provides valuable insights that aid in the selection of items to carry across different categories, making all of them relevant to the decision-making process.