Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

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Which action is best when a new product is expected to greatly outpace current offerings?

Review current inventory

The action of reviewing current inventory is vital when a new product is anticipated to significantly surpass current offerings. This process involves an assessment of existing products to determine their performance, relevance, and potential market share in comparison to the new product.

By conducting this review, a business can identify which products may need to be phased out, which may continue to coexist with the new offering, and how to position the new product effectively within the existing product line. Understanding the current inventory allows for informed decision-making regarding marketing strategies, potential bundling offers, and inventory management to avoid overstock or stockouts.

In contrast, ignoring existing products without review may lead to missed opportunities for improvement or synergy between the new and existing offerings. Simply retaining current items without adjustment may result in outdated products taking up market space that the new product could occupy. Adding the new product immediately without understanding the inventory dynamics can lead to confusion in the marketplace and diminish the impact of the new launch.

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Ignore existing products

Retain current items

Add the new product immediately

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