Certified Professional Category Analyst (CPCA) 2026 – 400 Free Practice Questions to Pass the Exam

A higher Category Development Index (CDI) signifies that a specific product category performs relatively better in a particular market or demographic compared to the national average. It reflects the potential for sales growth because a higher CDI indicates a strong demand for that category among the consumers in the defined market. This means there is an opportunity to capitalize on this demand, suggesting that marketing efforts and sales strategies in that area are likely to be more effective. Essentially, the CDI serves as a tool for understanding where a product category is underrepresented or overrepresented, guiding businesses to allocate resources to maximize sales growth effectively.

Other options lack the necessary connection to market performance and growth potential; a lower CDI would not indicate a healthy market for sales, and stability does not equate to growth potential. Likewise, a lack of correlation to market performance does not accurately reflect the implications of a higher CDI, as it is directly related to assessing and predicting market opportunities.