Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

The chosen statement asserts that actual store-level sales data should not be used in planogram evaluation. This is considered incorrect because actual sales data is crucial for assessing the effectiveness of a planogram. By analyzing sales figures, analysts can understand how well a particular layout performs compared to expectations.

Planograms are designed based on predictions and market research, and using real sales data allows for a more accurate evaluation of their success. It helps identify whether specific products are achieving desired sales levels in their designated spaces, indicating whether the planogram needs to be adjusted.

In contrast, the other statements reflect standard practices in planogram evaluations. Measuring the capacity of shelves is important for ensuring that the space is utilized effectively, compliance checks are necessary to confirm adherence to the planogram, and considering inventory space is essential to ensure that stock levels can meet customer demand without resulting in stockouts or excess inventory. Each of these factors plays a critical role in determining the overall effectiveness of a merchandising strategy.