Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

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What technique combines financial and sales analysis for a comprehensive view of promotion impact?

Incremental sales

Promotion profit

The technique that effectively combines financial and sales analysis to provide a comprehensive view of promotion impact is promotion profit analysis. This approach assesses the profitability of promotional activities by examining both the incremental sales generated by a promotion and the associated costs. It allows organizations to evaluate how a promotion not only impacts sales volume but also how it affects the bottom line, providing insights into whether the promotion is financially beneficial.

This method focuses on calculating the additional profit generated from promotions after accounting for costs, which is crucial for assessing the overall effectiveness of marketing strategies. By understanding the profit margins related to specific promotions, organizations can make informed decisions about future promotional strategies and optimize their marketing efforts for better financial outcomes.

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Sales per store per week

Market share

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