Certified Professional Category Analyst (CPCA) 2025 – 400 Free Practice Questions to Pass the Exam

The statement regarding base sales being a short-term spike in sales due to promotional activity is incorrect because base sales actually represent the normal sales level that would occur without any promotional activities. They provide a benchmark against which the effect of promotions can be measured. Incremental sales are the additional sales that occur as a direct result of promotional activities, representing the increase above base sales.

In contrast, the other statements accurately describe key concepts related to sales volume. Volume being defined in terms of the number of units sold or total revenue from sales reflects a comprehensive understanding of how sales performance is measured. The calculation of promoted sales during a promotional activity captures the impact of marketing efforts effectively. Lastly, the mention that both base sales and incremental sales are estimated values highlights the common practice in sales analysis where projections and calculations are made to gauge performance. These definitions help clarify how different sales metrics are utilized in assessing overall business performance.